Modern Marketing Management
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Marketing is basic and important function of managerial process whereby the resources of the whole business organizations are utilized to satisfy the wants or needs of selected customer groups in order to achieve the objectives of both parties such as suppliers or producers and the consumers. It plays an important role in product promotion. In the present book all these topics of marketing such as marketing research, marketing communication, marketing environment, marketing channels, marketing control, advertising and public relations and targeting have been explained after a detailed study of the basic concepts, principles and the modern business environment. Specific chapters on Direct Marketing and Rural Marketing have been included in order to make this book more distinct and relevant, in the present day context.
The book would be useful for students of B.Com., B.B.A., M.Com., M.B.A., PGDMM and marketing professionals.
| Common | |
| Author | R. K. Tailor |
| Binding | Hardcover |
| Edition | 1 |
| ISBN | 978-81-7132-627-3 |
| Language | English |
| Number Of Pages | xii+284 |
| Publication Year | 2010 |
| Publisher | Pointer Publishers, Jaipur |