Entrepreneurship
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Commerce runs the world but entrepreneurs rule the globe. One of the challenges for the new generation is being self reliant and entrpreneurship is the key to it. Entrepreneurship fulfills economic wants of the individual and at the same time results into development of the economy.
Study of entrepreneurship as a subject starts from the grass root level as a school curriculum and finds its way to the university at the graduate and post graduate level.
This book has been designed keeping in mind what entrepreneurship is all about and how it can be applied. It starts from the simple concepts of ""What is entrepreneurship" to the complex level of different functional areas managed by an entrepreneur like Finance, Marketing, Production and so on.
An attempt is made which is informative and comprehensive and would benefit students and professionals aspiring to become successful entrepreneurs."
| Common | |
| Author | Upendra Kaushik, Smita Bhatnagar |
| Binding | Hardcover |
| Edition | 1 |
| ISBN | 978-81-7910-223-7 |
| Language | English |
| Number Of Pages | viii+231 |
| Publication Year | 2007 |
| Publisher | Aavishkar Publishers, Distributors, Jaipur |