Hospitality Marketing and Management
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Hotel management and hospitality is an exciting professional discipline offering numerous career opportunities. This book is intended to bring out most scientific and basic method in dealing with the management in hospitality business and developing system of customer care. This book is basically designed for the hospitality management professionals of tomorrow. The book invites readers to share the unique enthusiasm surrounding of the hospitality industry and helps them to understand the aspects of this industry. It also highlights upon the ancillary management and methods and the care to be taken in the recruitment process and training of staff, keeping the business live in a most systematic manner that may not be competitive but also will attract the customers. This book would be very much useful even for any new entrepreneur to carry out this business successfully.
The chapters in this book covers the subject comprehensively. They are :
l Business of a Hotel
l Recruitment of Personnel
l Staff Training and Development
l Location Strategy in Hospitality
l The Value of Hospitality
l Hotel Management and Advertising
l Sales Promotion and Public Relations
l Unit Approach to Marketing
l Reaching the Destination
l Dealing with Guests
l Results of Management
Bibliography
| Common | |
| Author | J. Mathews |
| Binding | Hardcover |
| Edition | 1 |
| ISBN | 81-7910-155-X |
| Language | English |
| Number Of Pages | viii+216 |
| Publication Year | 2006 |
| Publisher | Aavishkar Publishers, Distributors, Jaipur |