Hotel Management
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Travel and tourism are one of the booming industries of the world today. Most people believe that it is all a matter of accommodation, food and drink. That is not so. There is much more to the industry, which is now highly professionalized and technical. In simple terms, a visitor not only needs a comfortable room and meals and drinks in a restaurant, he may also want to use the telephone or have his clothes laundered or dry cleaned. He may expect to buy newspaper, magazines and souvenirs, have a haircut, get cinema or theatre tickets or book an airline ticket for the next stage of his trip. He may also want to hire a car and guide for sightseeing.
The organization of these services and enabling the visitor to avail of these services as and when needed is the crux of this book. The planning of the chapters speak for themselves:
• Brief History of the Hotel Industry
• Markets and Services
• Goals and Strategies
• The Importance of the Small Hotel
• The Chain Hotel Concept
• Going International
• Rooms: Highest Revenue Earner
• Beverage and Food Service
• Other Customer Services
• Marketing in the Hotel Industry
• Investment if Property
• Hotel Accounting
• The Hotel Organisation Framework
• Staffing Requirements
• Techniques for Improving Productivity
• The Pressure to Perform
Bibliography
It will thus be seen that this book is ideal and will prove most useful for students and teachers of tourism and hospitality services, serving personnel in the trade at various levels, and owners running their own units or planning to set up one.
| Common | |
| Author | J. Mathews |
| Binding | Hardcover |
| Edition | 1 |
| ISBN | 978-81-7132-527-6 |
| Language | English |
| Number Of Pages | xii+212 |
| Publication Year | 2007 |
| Publisher | Pointer Publishers, Jaipur |