Effective Media and Mass Communication
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Is communication the art of expressing oneself, of transferring as idea from the mind of one person to another? Is it a form of influence? Or is it a method that helps mankind to march forward?
These questions are explained in detail in this book. It endeavors to acquaint the layman with the technicalities that go behind the production of news, of the dissemination of ideas on a national and world-wide basis. It attempts to clear the ‘mysters’ or ‘aura’ that surrounds the process of news gathering and news dissemination and puts in simple, and easy-to-read language, the various processes that are involved, the various techniques that are used and the many aspects that communication has.
This is not a book for journalists alone. The general reader and all those in the profession of communicating ideas and thoughts, teachers, lectures, professor, social activists, workers in the NGO sector, government officials-in short, anyone whose work entails communications with the public at any level, will find this book useful as the reader sill be able to develop skills and facility to communicate better and effectively. It is with this idea that the book was planned and the chapters include Traditional Media and Communication; Effective Mass Communication; New Dimension of the Print Media; Radio for All; From Black and White to Colour TV; Towards Space Technology; Cinema after Independence; Network of Communications Services; Media Behaviour in Sri Lanka; The Third Superpower; and the Millennium and the Media.
| Common | |
| Author | P.K.Menon |
| Binding | Hardcover |
| Edition | 1 |
| ISBN | 81-7910-005-7 |
| Language | English |
| Number Of Pages | vii+191 |
| Publication Year | 2005 |
| Publisher | Aavishkar Publishers, Distributors, Jaipur |