Public Relations
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Public Relations presents a comprehensive summary of public relations concepts, theory, principles, history, management and practices. This book is the single most authoritative and complete reference for public relations professionals. It contains examples, sources and references to provide readers with contemporary cases, contexts and perspectives that illustrate major concepts and issues essential for an understanding of the subject and its practice.
This book provides strategies and tactics to help readers better understand the basic concepts, strategies and tactics practised in public relations today. It shows how public relations plays a vital role in today’s global economy and public discussion of contemporary issues. It is specially designed for persons interested in public relations, journalism, communications and business.
The book provides valuable hands-on reference for professionals ranging from middle-level marketing and sales managers to senior-level executives.
The contents include: — Public Relations: A New Perspective —Need for Strategic Public Relations Management — Theoretical Models for Public Relations Campaigns — Organisation and Key Public Relationships — Roles and Responsibilities — Message Development — Business Writing — Public Relations Writing — Writing for Broadcast — Audio-visual Scriptwriting — Video Public Relations — Public Relations and the Ethics of the Moment — Public Relations: Towards a Global Professionalism — Preparing for Tomorrow: Strategic Organisation — Future Dimensions for Public Relations Context — Bibliography — Index
| Common | |
| Author | Ramesh Tiwari |
| Binding | Hardcover |
| Edition | 1 |
| ISBN | 81-7910-143-6 |
| Language | English |
| Number Of Pages | viii+224 |
| Publication Year | 2019 |
| Publisher | Aavishkar Publishers, Distributors, Jaipur |