Modern Trends in Agricultural Marketing
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The book exhaustively cover important aspects of agricultural marketing. The book discusses and takes into account the dimensions of input and output marketing and investigates the efforts made towards the development of commodity marketing. The vital demanding issues like Project Formulation, Panchayati Raj and Agricultural Marketing, Market Specific Studies etc. have been logically explained.
The authors study in details the significance of agricultural marketing, rural development through agricultural marketing and concludes with the concrete suggestions for creating its successful network. The book embodies the various burning problems faced by agricultural marketing sector and focuses attention on the necessary remedial measures, based on the spot studies and other authentic work. The book is extremely useful to planners, policy makers, administrators and research scholars engaged in the field related to problems and potentials of agricultural marketing.
| Common | |
| Author | J. S. Yadav, Subah Singh Yadav |
| Binding | Hardcover |
| Edition | 1 |
| ISBN | 81-7132-105-4 |
| Language | English |
| Number Of Pages | viii+264 |
| Publication Year | 1996 |
| Publisher | Pointer Publishers, Jaipur |