International Marketing
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International marketing primarily is the coordinator of company’s different national marketing programmes. How can for example an exchange of marketing knowledge across the borders add value to a company’s passion in other markets? What effect can ""going international"" have on an international cost position.
The book also offers a unique theoretical practical approach to international marketing context on the requirements of the growing firm. The book is geared towards undergraduate and postgraduate students studying international marketing, and blends rigorous theory with practice. The book also emphasis the impacts of technology on international marketing landscape.
Writen in a clear and accessible style the contents include:
• Nature & Scope of International Marketing • International Product Development • International Pricing
• International Promotion • Marketing Information System • Planning, Marketing & Implementation of International Product • Cooperative Contractual Arrangements • Building and Buying Overseas Operations • Strategic Alliances with Equity Investment • Export Procedures • International Consumer Marketing on the Web • International Marketing Decisions: Processes & Activities • Bibliography • Index
The book will be useful for undergraduates and postgraduates of Commerce, MBA students, and managers."
| Common | |
| Author | O. P. Kapoor |
| Binding | Hardcover |
| Edition | 1 |
| ISBN | 978-81-7910-208-4 |
| Language | English |
| Number Of Pages | xii+324 |
| Publication Year | 2022 |
| Publisher | Aavishkar Publishers, Distributors, Jaipur |